The growth in cycling as a hobby indulged in by "middle aged men in Lycra" is phenomenal. The typical MAMIL is 30-50 in age and earns enough to afford the expensive brands favoured by their tribe such as stylish clothing and accessories. It is certainly a predominantly male sport with men cycling 3 times as much as women and around 4 times the distance. More cycles were bought than new cars registered in the UK in 2016! It has taken over from golf and is now the 3rd most participated in sport in the UK.

This book is the ultimate guide of any Middle Aged Man in Lycra who wants to appear as though he's taking his cycling to the next level. You may not BE a pro but that doesn't mean that you can't LOOK like one. This book is the key to looking the part. from socks to shaving, cadences to coffee-shop culture, it is all covered.

Calendars produced by Portico Designs to help organise the cyclist in your life

The mirror suggests that you need to get into shape. Football is a long forgotten dream and the gym membership has so far cost you £300 per visit. A few friends suggest joining them for a bike ride... you're addicted A steady wipe of the plastic at your local bike shop and you've become the owner of the stiffest carbon on two wheels and a skin-tight outfit for every season. Weekends are spent terrorising the country's byways and chasing Strava segments - or sipping macchiato and talking about marginal gains - you've joined the ranks of the MAMILS

Every weekend, across the nation's rolling countryside, watch out for the MAMILS: Middle Aged Men in Lycra BBC News. MAMILs make Oxford English Dictionay Debut At night they dreams they are Bradley Wiggins or Alberto Contador. They are the MAMILS and they are taking over the world.

The growth in the popularity of cycling is in no small way down to the success of the British teams in the European cycling races and the Olympic games. These posters celebrate these races and the challenges that competitors face.