John Lewis License

13th June 2014: Yellow House Art Licensing is pleased to announce a recent collaboration with the John Lewis Partnership. A selection of Yellow House artists, including John Harris, Este MacLeod, and Helen Ingham, now have their images for sale in the John Lewis wall-art range 'House' as part of it's popular print department.

Helen Ingham's 'Look it's Bob' print has also been featured in the John Lewis catalogue and is already out of stock as a result. Interestingly, the same image has been featured in a new book by Laurence King publishing (more details below). We also highly rate 'Do Some Work', part of Helen's motivational range, which looks likely to find it's way into a lot of UK offices!

Este MacLeod's still life paintings are bold and atmospheric with a timeless, classic yet contemporary feel. They are sensitively framed as part of the John Lewis offering and look stylishly understated in today's contemporary living spaces. 

John Harris' yacht paintings capture the drama of the yacht race incredibly well. Truly dedicated to his practise, Harris displays exceptional draughtmanship and is a unique talent. The weather and that certain British quality of light also play their part.

Yellow House are also delighted to announce an additional collaboration with Easy Art - the UK's favourite place to buy art - which is also championing a wider selection of John Harris' and Helen Ingham's work with many more Yellow House Artists in the pipeline...watch this space!

 

Congratulations to Helen Ingham whose 'Look It's Bob' print is also featured in this special new publication by Laurence King dedicated to the art of Letterpress. Helen is only one of 3 letterpress printers from the UK featured in the book, and as most are from the USA she is understandably proud to be featured in this beautiful piece.

Going Global

11th June 2014: Yellow House Art Licensing has a wide spread of clients and artists both at home and overseas. Local knowledge is vital, particularly when developing a relationship with clients abroad. Market Research is vital and this is one example of where going shopping in New York can definitely be claimed as work! 

Simple things such as knowing that postage in USA is more expensive for square cards so therefore designs should never be square, learning when a particular book will be published in that market or when a film is due to be released all add up to background knowledge that informs when & where the best time is to promote which images.

Here are a selection of designs by Yellow House artists which have translated succesfully onto greeting-cards for the American market, including bright florals by Tessa Pearson, boat paintings by Jonathan Smith, oriental birds by our Taiwanese artists, floral paintings by Claire Winteringham & Jane Askey, seaside themes by Jane Robbins, and a delightful 'Hello' design by Craig Shuttlewood. A variety of these images started off in a square format, re-designed to portrait for the US. It's the little things that count!