13th July 2014: Yellow House Art Licensing are delighted to announce the launch of 'Happy Folk' - an exciting new range of greeting-cards by Sean Sims, launching today at Harrogate Home & Gift Fair with leading design-led publisher The Art File. 

Launching Sean’s latest concept as a new range of 18+ greeting cards The Art File describe the range as "Happy with a capital H, not a small one…These cards are full of sunshine, colour, smiles and fun and are specifically designed to spread happiness across the globe”.

Inspired by 1980’s toys and designs including the Rubik’s cube, Space-hoppers, Speak n Spell, and the famous Swan chair, this range is set to be a big hit for both adults and children alike. Modern whilst distinctly retro.

Bright, bold, colourful. Happy Folk is also available for license onto a range of other products including wall-art, tableware, homeware, gifts and toys. Read on below to find out about the inspiration for Happy Folk...

One of Sean Sims' biggest influences for the new Happy Folk range is the brilliant poster illustrations from the 1950s & 1960s by British artists such as Daphne Padden, Tom Eckersley & Harry Stevens. Their simple joyful charm evokes a great period in advertising character illustration which was intended to lift the spirits of the British public after the austere years of the second World War.