11th June 2014: Yellow House Art Licensing has a wide spread of clients and artists both at home and overseas. Local knowledge is vital, particularly when developing a relationship with clients abroad. Market Research is vital and this is one example of where going shopping in New York can definitely be claimed as work!
Simple things such as knowing that postage in USA is more expensive for square cards so therefore designs should never be square, learning when a particular book will be published in that market or when a film is due to be released all add up to background knowledge that informs when & where the best time is to promote which images.
Here are a selection of designs by Yellow House artists which have translated succesfully onto greeting-cards for the American market, including bright florals by Tessa Pearson, boat paintings by Jonathan Smith, oriental birds by our Taiwanese artists, floral paintings by Claire Winteringham & Jane Askey, seaside themes by Jane Robbins, and a delightful 'Hello' design by Craig Shuttlewood. A variety of these images started off in a square format, re-designed to portrait for the US. It's the little things that count!
