18th September 2012: We are proud to welcome 'Animals on the Underground' as the latest brand to sign with Art House Licensing. Momentum is quickly growing for this exciting collection of instantly recognisable animals created in collaboration with London Transport, using the tube lines, stations, and junctions of the iconic Underground map. With exciting licensing opportunites in the pipeline - this is one to watch!
We'll be making a big splash with Animals on the Underground at the key-licensing show Brand Licensing at Olympia, October 16th - 18th on Stand F165.
We asked the dynamic duo Paul & Nick about their decision to choose Art House Licensing to represent 'Animals' since meeting us at PG Live:
* What was it about our stand that attracted you to talk to us at PG Live?
Animals: "We liked, and recognised, the artists' work displayed on the stand."
Art House: "Excellent, we can remember you recognising Paul Thurlby's work!"
* Did you talk to other agents about your brand at PG Live? How did our response differ?
Animals: "Yes, we did. All our discussions were very positive and every agent was keen to find a way to work with us. Your response differed after the show with your follow-up".
Art House: 'That's great feedback - thank you!'
* What ultimately made you decide to work with us to represent Animals on the Underground?
Animals: "We decided to move ahead with you because you very quickly turned an enthusiastic chat into a real licensing opportunity"!
Art House: 'We immediately recognised your brand as a strong idea with excellent licensing potential!"
