All the pain of modern parenting is packed into this delightly silly, beautifully illustrated book by Joel Rickett and Spencer Wilson. A popular book published by Penguin, 'H for Hummus' is also available in the USA under the title of 'Q for Quinoa, published Oct 2014. From Active Birthing through to Zumba, this is a refreshingly honest title for parents, new, old, and soon to be.

A is for Allergy, B is for Babycinno and C is for Controlled Crying! These individual illustrations show an idea of how the main concept illustrations can be cropped to create smaller individual images for other applications.

'P is for Playdate' and 'F for First Words' continues the concept of the Modern Parent's ABC - this time providing a guide to playdate etiquette and a journal to record baby's first words and other memorable moments, both published by Frances Lincoln.

A Modern Parent's ABC is proving that is has potential to translate from the original book onto an array of licensed product including wall-art, greeting-cards, calendars, apparel, and toys & games. Read below what the Reviewers say about this hilarious book.